Want to grow your wedding business WITHOUT going the crazy in the process?
INTRODUCING THE WEDDING BUSINESS COLLECTIVE
A focused, proven, step-by-step plan for growing your wedding business without going crazy in the process
Are your customers shopping for the lowest price?
Lately it seems like your prospective customers are only concerned about price and getting the “best deal”. Why don’t they see the value you provide?
If you want to stand out online and attract more of your perfect partners (AKA your dream customers), you need branding, copy, and design that will help you win business—regardless of how much you are charging.
Does marketing suck the life (and money) out of you?
The investment of time and money involved in marketing and advertising is a tad bit S C A R Y. You know what I’m talkin’ about, right? I’m sure you’ve been at the wedding show that is a total waste of your resources or advertised on a wedding directory that didn’t do a damn thing for your business.
Let’s be real—it’s hard to know which opportunities will help you make money and which are a waste of your time. You need an outreach strategy to help you stay focused on the marketing activities and partnerships that will deliver the most bang for your hard-earned-buck.
Do you feel frustrated, stressed, and lost in your business?
There’s nothing worse than fighting your business battles alone. Your friends, family and partner don’t really get it and might even say “helpful” things like “Maybe you should get a job”, which you and I know is the WORST thing they could possibly say, amiright?
You desperately need support and accountability from people who have been there and know exactly how you feel. You need a community of the most creative wedding business owners who are dealing with similar challenges and overcoming obstacles daily, just like you.
Is your sales funnel f**ked?
You dedicate hours each day to posting, sharing, commenting, liking gorgeous wedding photos on Instagram and Pinterest, but where’s the return on investment (ROI)?
You’re trying to “get out there”, drive traffic to your website, and convert your web visitors into paying clients (cha-ching!), BUT no one’s showing up to the party. And no one is giving you money. You need a sales funnel that works like a machine; reliably generating leads and bookings.
You’re in the right place!
Here’s the truth…
You didn’t start a wedding business because you love marketing and sales. You started your wedding business because you love what you do and you want to be able to earn a living from it!
Trying to grow your wedding business can be overwhelming, frustrating, and downright defeating. It doesn’t help that everyone is telling you that you HAVE to be on Weddingwire and you HAVE to be running Facebook ads and you HAVE to post on Instagram every single day of your life. Ugh!
I call BS on that. You don’t have to do it all. All you have to do is follow the well-worn proven path to growing your wedding business without going crazy in the process that I’ve developed over 8 years of working with wedding professionals from all over the world.
You don’t have to do it all.
You don’t have to hustle harder.
And you certainly don’t have to accept things as they currently are.
There is a much better way to grow your wedding business.
Just think: What if you could grow your wedding business in a focused, non-overwhelmed way? How amazing would that be?!
Well here’s how we do it here at The Wedding Business Collective…
The Wedding Business Collective Roadmap
Our unique step-by-step Wedding Business Roadmap guides you through everything that you need to do whether you’re at the start-up, success, or scale stage of your wedding business.
Each step of the roadmap clearly shows you exactly what you should be focused on and what can wait. It’ll point you to the most important lessons and courses so you can stay focused and get results!
You can kiss overwhelm goodbye!
“I am so happy I found Heidi and The Wedding Business Collective. All of the courses are very step-by-step so it’s easy to follow along and take action on what I’ve learned. It definitely helps prevent overwhelm!”
Vivienne Hou
Floral Designer
You’re SO good at what you do—but you need help with this one thing…
You adore your work—like, want to marry it—but lately you’ve wondered if it’s worth it.
I mean, you started your business to make a difference, to help brides and grooms, and to live a creative life. When you started your business, it wasn’t about the dolla dolla bills.
You started your business because of your don’t vomit when I use this word, k? your P A S S I O N.
After a few months (or even years) of struggling, you feel like your passion and your income are at an all time low. And you need to pay the bills.
You need results, like NOW.
You need to book more weddings, THIS month, not next.
You need a marketing blueprint and smart systems to help you:
- operate like a pro
- boost your bottom line
- and fall back in lust with your work
You know change is possible. That’s why you’re here.
Introducing THE WEDDING BUSINESS COLLECTIVE, a club for talented business owners who are killing it on the creative front but struggling with business strategy and marketing.
The Collective membership includes…
Support
Training
Unlimited access to the most up-to-date and proven business & marketing courses, designed specifically for wedding business owners
Community
A Blueprint
The blueprint you need to help you become a client magnet and double your business and beyond!
This isn’t one of those one-click-and-presto-you’re-a-millionaire sort of memberships.
Because I can’t make you a millionaire—but I can help you simplify your marketing, book more clients, and make more money.
“I joined The Wedding Business Collective last year around this time and my business has improved immensely.
I just wanted to let you know that I increased business by 115% with the help of your strategies!”
Brittanie Cline
Bridal Designer
O-M-G, you’d feel like the Beyonce of the wedding world if you had all this…
The crème de la crème marketing & business courses.
What if you could…
- Follow a step by step formula for attracting and booking more clients.
- Develop a clear picture of who your ideal client is, what they need and where to find them, so that you can focus on attracting them (and only them).
- Create a marketing plan that showed you exactly what to do to market your business and reach your ideal clients.
- Create systems that streamline and simplify your business so you don’t feel overwhelmed and want to pull your hair out.
- Price for profit instead of just pricing based on what everyone else is doing.
- Create a sales process that is much more genuine, simple and easy – that means you’ll no longer feel like a used car salesman.
- Step into the CEO role in your wedding business and create the freedom you’re after.
CHOOSE YOUR MEMBERSHIP LEVEL
You’ll also get a 15 minute jump start call with me where I’ll help you get into fast action to start getting results!
(MOST POPULAR)
Live Monthly Group Mastermind Call
Monthly Member Makeover – submit your site for a review!
Access to the growing course library (value $4000+)
Monthly Get-It-Done Day
Access to private member’s only community
Accountability Partner Program
VIP
ONLY 6 4 SPOTS AVAILABLE
Private Monthly 1-on-1 Coaching Call
Weekly Accountability Check-In via Text or Email
Priority Monthly Member Makeover – skip the line!
Live Monthly Group Mastermind Call
Access to the growing course library (value $4000+)
Monthly Get-It-Done Day
Access to private member’s only community
Accountability Partner Program
So what’s the secret to growing your wedding business?
I had a feeling you would ask.
After working with over 3,000 wedding business owners over the past 8 years and running my own wedding business in the UK, I’ve learned a thing or two about what works and what doesn’t work.
While running The Alternative Wedding Fair in London I saw incredibly talented and creative wedding professionals making nowhere near as much money as they deserved.
You can have all the talent in the world but if you aren’t able to market yourself, you’ll be stuck scraping by making just enough money and stressing about where your next client is coming from.
But marketing can be confusing and overwhelming, I get it! That’s why I’ve created The Wedding Business Collective to be a focused path that you can follow. It’s not enough to just throw everything at the wall and if you’ve been doing things that way you’ve probably figured that out yourself! If you want to reliably attract the right clients to you, you need a plan.
Every business owner needs something old, something new, something borrowed, and something blue.
(Well, I’ve got something blue for you…)
You’re probably nailing the tactics—like posting on social media and showing up at wedding events—but you’re missing the overarching strategy, which is the blueprint for your business.
If you find yourself muttering to yourself, “I don’t understand why this isn’t working…”, you probably need a blueprint.
You would never hand someone a toolbox and ask them to build a house without a strategy or plan, right? You’re struggling because the tools—like blogging, updating your website, posting on social media, attending wedding shows, etc—are simply NOT enough.
Repeat. The tools are NOT enough.
The tools will not double your business and help you move the needle.
The blueprint will grow your business and make an impact.
The blueprint is your strategic plan, which is a MUST for any business.
Of course a blueprint is no magic pill.
You won’t be suddenly farting rainbows and riding unicorns. You will know what to do in order to attract and book more clients, but even then you’ll run into speed bumps along the way. And that’s where THE COLLECTIVE comes in…
THE WEDDING BUSINESS COLLECTIVE is a must for you if you want to:
- Book more clients
- Attract more eyeballs to your website
- Turn your conversations into sales
- Make more money in your business
- Stop pulling your hair out because nothing seems to be working
“Before I joined The Wedding Business Collective, I was having such a hard time booking clients. I just could not understand why I was not getting the clients that I wanted/needed. I took all the proper steps to create the business, and now I was failing without even starting. I felt aggravated, mad, sad, and most of all depressed.
Heidi gave me plenty of pointers and suggestions that I implemented by December 27th (that date was a personal business goal). On January 1st, I got my first inquiry!
Today makes exactly two months since I made the changes that Heidi suggested and I have booked four clients and I have 3 more waiting in the wings.
If you are thinking of joining The Wedding Business Collective, I strongly urge you to do so. It has been a tremendous blessing to my business! THANK YOU, HEIDI!!”
Amelia Washington
Wedding Planner
SO WHAT’S INCLUDED IN THE COLLECTIVE?
THE WEDDING BUSINESS COLLECTIVE is basically everything you need to build your wedding business in one place.
Take a peek inside!
LIVE MONTHLY MASTERMIND CALLS
Want to borrow my brain? You can! Join me live on these monthly mastermind calls where I’ll answer any and all of your questions. These calls are no holds barred, you can ask anything at all. All your questions, answered. Easy peasy.
$4,000+ OF MARKETING & BUSINESS TRAININGS
I’ve included every training I’ve created for wedding professionals in THE WEDDING BUSINESS COLLECTIVE. Every. Single. One.
This library of trainings includes:
Create Your Overwhelm-Squashing Marketing Plan – Learn exactly how to create a marketing plan that squashes overwhelm and makes marketing your business a whole lot easier AND more effective. You’ll be taken step-by-step through putting your marketing plan together and you’ll learn how to use it to stay focused and achieve your goals.
Running Successful Promotions – Having a sale isn’t the only way to run a promotion! In this course, you’ll learn how to create and run successful promotions that go beyond offering a discount.
Outsourcing & Delegating For Wedding Business Owners – There will come a point where you need some help in your business and doing it all yourself isn’t cutting it any longer. In this course, you’ll learn how to delegate and outsource tasks to get your time back so you can focus on CEO activities and have time for yourself. You’ll learn how to identify what tasks to outsource and how to do it!
Expert Masterclasses – Each of these masterclasses is a deep dive into how to do something specific, many with guest experts. You’ll learn a proven system to generate more sales from your consultations, how to deal with self-doubt, how to price for profit, how to run a successful styled shoot, how to optimize your website for SEO, & how to create systems to streamline your business just to name a few.
Selling With Email Marketing – A step-by-step course where you’ll learn how to get people onto your email list and how to convert them into paying customers. You’ll also get done for your resources including a 7 email autoresponder series so you can just tweak it and use it in your business!
Generate Leads With Facebook Ads – Facebook Ads are hot but they can also be a waste of money if you do them the wrong way. In this course, you’ll learn how to use Facebook ads to attract your ideal clients and get them to subscribe to your email list so you can convert them into paying customers. You’ll also get step-by-step walkthroughs that will show you how to put everything together inside of Facebook so you won’t get stuck along the way (it can get confusing!).
Your Client & Vendor Referral System – In this course, you’ll learn how to get more referrals from clients and vendors alike. You’ll learn how to put this into place with a simple system that you can turn into a habit so that it never falls to the wayside.
Book More Weddings Academy – My step-by-step system for attracting new leads and turning them into customers. I created Book More Weddings Academy to help awesome, talented wedding professionals just like you learn exactly how to attract the perfect people to your business and convert them into paying customers. You’ll also get bonuses to help make this even easier for you.
How To Book More Weddings At Wedding Fairs – An in-depth training on how to make the most of wedding fairs and book more weddings. You don’t go into your next wedding fair leaving things to chance. You’ll have a strategy for before, during and after the fair.
Your Most Productive Week Ever – A series of 3 trainings that will help you have your most productive week ever. I know you’re busy and that’s exactly why I created this training series. You can be less busy and yet more productive – I’ll show you how.
Wedding Business Profits – How to build multiple streams of income in your business so that you can start making more money without working more hours. Working one on one with clients is not the only way you can earn money in your wedding business. You have more options than you know.
PRIVATE MEMBER’S ONLY COMMUNITY
Meet like-minded wedding professionals from all over the world who want to grow their businesses while creating more freedom for themselves. It is said that you are a product of the people you spend time with, so why not spend time with people just like you who want to grow their businesses and succeed?
You’ll get access to community of other wedding professionals just like you to collaborate with, learn from, support & get support from. They’ll also help keep you accountable and give you feedback when you need it and be real with you. Of course I’ll be in the community as well to support you when you need it.
Your brain is pretty magnificent but imagine taking that and multiplying it by the collective insight, wisdom & support of all of the other members who are working toward the same things as you. Amazing things happen when you put that kind of brainpower together.
MEMBER MAKEOVERS
Each month, I go through a member’s website on video and suggest changes & tweaks that everyone can learn from. One member implemented the changes I suggested and saw an almost immediate increase in her traffic & sales.
ACCOUNTABILITY PARTNER PROGRAM
You know that feeling you get when you first start working on something new? You feel like you could stay up all night running purely on the excitement and motivation you have. A few weeks go by and you’re ready to give up or just put it aside and work on something new thus starting this whole cycle over again. With an accountability partner, that won’t be an option.
I’ll help you pair up with a partner who does something very similar to what you do and is in a similar stage of business. Together you can share ideas, support one another, make sure you both stay on track and don’t fall off the wagon and who knows, maybe you’ll meet your business BFF.
QUICK WINS
Sometimes you need a quick fix and I’ve got just the thing for you. Get bite-sized training, tips and tactics that you can implement for quick results in your business. I know you’re busy and you’ll feel awesome that you accomplished something in a super short amount of time.
VIP ACCESS: ONGOING TRAINING
This is only the beginning. I’ll be creating new trainings that specifically address what you and the other members need. Just like your business, the training library is going to grow and grow and grow some more.
MONTHLY GET-IT-DONE DAYS
Our monthly Get-It-Done Day is a virtual co-working day where you can collaborate, get feedback, stay accountable, and work with the other members of The Wedding Business Collective! We start the day with a kick-off call, work together during the day on Slack, and wrap things up with a call to celebrate what we’ve accomplished and address any problems you ran into.
WARNING: Once you join THE COLLECTIVE and do the work, you’ll be so busy with new clients, you might need to hire an assistant or two. But don’t worry, I can help you with that too.
It’s time to walk the aisle, face your biggest obstacles head on and FINAAALLLLY see the business results you’ve been working so hard to achieve…
Like Ashleigh Pritchard, a stationer and artist who tripled (yes, tripled) her revenue in one year. If that weren’t enough, she also launched her awesome new greeting card line full of cards for people who hate boring greeting cards.
“Heidi took my problem and gave me action plans that applied to my situation and I was able to go full time in my business in a year and a half!
I’ve always been a great wedding planner,
coordinator, and designer but working with Heidi is making me into a great businesswoman.”
Mikala Wilson
Wedding Planner
Ummm have we met yet?
In case we haven’t met, helllllo!
HEIDI THOMPSON HERE…
Consider me your wedding business coach, marketing strategist, and sidekick inside THE WEDDING BUSINESS COLLECTIVE.
I’ve also been called a science junkie, political geek, old school gamer (think Nintendo), and beer con·nois·seur (okay, okay—maybe I gave myself that title). I don’t take myself too seriously and neither should you.
I’ve worked with kickass wedding professionals like you for over 8 years now and I know that for most wedding professionals, their level of income does not come near to their level of expertise, talent and passion and that’s what I’m working to change.
Here’s a random love story for you…I met my husband when I was 12 on Napster, traveled to England to stay with him while I was in college, and eventually married him. He’s cool because he likes to laugh as much as I do.
DETROIT, I LOVE YOU.
I recently landed in sunny San Diego after 6 years living and loving life in the UK, but at my core, I’m a Detroit girl. It has a spirit that just won’t quit…and even when the world gives up on it, Detroit won’t give up on itself. I suppose that’s why I always root for the underdog.
OH, ONE LAST THING.
I’ll confess—I give a damn about every single person on my “list” and in the wedding community at large. I want you to reach the results you desire, regardless of if you work with me or not. And I want to make it simpler for you!
You’ll also get a 15 minute jump start call with me where I’ll help you get into fast action to start getting results!
(MOST POPULAR)
Live Monthly Group Mastermind Call
Monthly Member Makeover – submit your site for a review!
Access to the growing course library (value $4000+)
Monthly Get-It-Done Day
Access to private member’s only community
Accountability Partner Program
VIP
ONLY 6 4 SPOTS AVAILABLE
Private Monthly 1-on-1 Coaching Call
Weekly Accountability Check-In via Text or Email
Priority Monthly Member Makeover – skip the line!
Live Monthly Group Mastermind Call
Access to the growing course library (value $4000+)
Monthly Get-It-Done Day
Access to private member’s only community
Accountability Partner Program
Your FAQs answered
You’ve got questions, I’ve got answers for you. Just click the plus sign next to any of the questions below. Something else on your mind? Just drop me a quick email to [email protected] and I’ll be sure to answer it for you.
Who is The Wedding Business Collective for?
I’m pretty busy. Will I have time for this?
What if I don't like it?
Will I get one-on-one attention?
Won’t some of the members be my competitors?
In my experience, the benefits of making friends and allies in business far outweigh any drawbacks. There is a lot of business to go around so you do your thing, they’ll do theirs and you can help each other in the process. Doesn’t that sound like a much better way to work?
How will you decide what to add to The Collective?
But don’t take it from me, here’s what these Wedding Business Collective member have to say…
You’ll also get a 15 minute jump start call with me where I’ll help you get into fast action to start getting results!
(MOST POPULAR)
Live Monthly Group Mastermind Call
Monthly Member Makeover – submit your site for a review!
Access to the growing course library (value $4000+)
Monthly Get-It-Done Day
Access to private member’s only community
Accountability Partner Program
VIP
ONLY 6 4 SPOTS AVAILABLE
Private Monthly 1-on-1 Coaching Call
Weekly Accountability Check-In via Text or Email
Priority Monthly Member Makeover – skip the line!
Live Monthly Group Mastermind Call
Access to the growing course library (value $4000+)
Monthly Get-It-Done Day
Access to private member’s only community
Accountability Partner Program
Lucky me – I attract the most brilliant creatives in the industry. Wanna meet them?
The Wedding Business Collective has helped me to have a better grasp on my prices and to feel more confident in them. It has also helped me to know what to do at a bridal fair to get leads.
I wasn’t sure I would be able to give it the time it needed to see results in my business and not have it be a waste of money. I haven’t had a lot of time to learn but the learning I have been able to do has paid off for me and my business and that’s why I stay.
When I first joined The Wedding Business Collective I had booked 2 or 3 weddings, and since then, I’ve booked 12!”
Liz Courtney
Liz Courtney Photography
Amelia Washington
Amelia’s Signature Events
I would DEFINITELY recommend her services to my suppliers, my friends in the wedding industry and any future acquaintances who are struggling in the wedding industry.
What you have to know about Heidi is like I said she is a REAL person, is very approachable and has some terrific ideas about business. It is so comforting knowing someone like Heidi is just an email away if you hit a stumbling block.”
Michelle Greyeyes
Michelle G
Heidi breaks down things very easily with examples that are simple to follow. I am personally grateful for everything I have learned and implemented. My website looks much better and I am reaching my ideal clients. They are also willing to pay what I am worth!”
Esme Krahn
Bodamaestra Wedding Planning
Sabrina Cadini
La Dolce Idea Weddings & Soirees
Heidi is authentically speaking into a space that no one else is. The conversations she’s having are important and are shaping not just the weddings of today, but the marriages of tomorrow. By encouraging the wedding industry of today to provide services and products that matter, weddings today are celebrating marriage, not just wedding tradition, and as a result, Heidi is affecting change worldwide by leading the industry to a better place where wedding business owners are running profitable and sustainable businesses, and those business’ clients are having better weddings.
Heidi talks a lot. Seriously though, Heidi asks a lot of questions, so if you don’t like critical thinkers, or conversations in general, you should probably steer well clear of Heidi. However, if you like people, you’ll like Heidi :)”
Josh Withers
Married By Josh
David Paige
The David Paige Band
“When I joined The Wedding Business Collective in 2016, my business was a wall of spaghetti! I hadn’t refined my brand yet, hadn’t figured out my signature product, and didn’t know how to reach my ideal clients. I was trying this and that, taking random courses and not following through, and as a result, not making any money. I needed help.
I decided to join because The Wedding Business Collective offered a solution that I didn’t know was available. Rather than having to cobble together lessons from various “gurus,” I could have access to courses on all aspects of running a wedding business in the same place. Plus, with the Facebook group, I had access to other business owners who were in the same place, as well as to Heidi directly when I needed more specific direction.
Through The Wedding Business Collective, I’ve gotten access to new courses, including ones that I’ve specifically requested! Plus, the masterclasses include some of the business educators that I had been following already. Through the community, I’ve made connections with fellow members that led to two styled shoots being published in big blogs! I love the sense of camaraderie and support that the members give each other.
In mid-2018 I decided to upgrade to the VIP level of The Wedding Business Collective. I knew I needed it. I’m one of those people who will procrastinate the shit out of my to-do list. With no deadlines and no one watching over my shoulder, it was way too easy to fall behind. As soon as I started the VIP level, Heidi helped me get focused, learn to make a realistic to-do list, and actually do it! I finally tackled a project I’d been putting off for five years: starting my own wholesale stationery line.
Since working with Heidi in The Wedding Business Collective, I’ve launched my new line, taken on more clients with bigger budgets, and nearly *tripled* my revenue in one year!
There are lots of business education platforms out there, but there are two things that sets The Wedding Business Collective apart; the first is the breadth and depth of the courses.
A lot of educators focus on only one aspect of business, but Heidi has put together courses that cover everything from online marketing to client relationships to hiring a team all in one place and in a consistent format. And there are guest educators who focus on their own niche, like copywriting or SEO.
The second is Heidi! She’s friendly, responsive, and knowledgeable. She responds to every post in the private Facebook group, and adds new courses in response to the topics we bring up, so that we actually get the answers we’re looking for!”
Ashleigh Pritchard
Charm Cat Stationery & Design
Annette Stepanian
Attorney for Creatives
You’ll also get a 15 minute jump start call with me where I’ll help you get into fast action to start getting results!
(MOST POPULAR)
Live Monthly Group Mastermind Call
Monthly Member Makeover – submit your site for a review!
Access to the growing course library (value $4000+)
Monthly Get-It-Done Day
Access to private member’s only community
Accountability Partner Program
VIP
ONLY 6 4 SPOTS AVAILABLE
Private Monthly 1-on-1 Coaching Call
Weekly Accountability Check-In via Text or Email
Priority Monthly Member Makeover – skip the line!
Live Monthly Group Mastermind Call
Access to the growing course library (value $4000+)
Monthly Get-It-Done Day
Access to private member’s only community
Accountability Partner Program