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Are your customers shopping for the lowest price?

Lately it seems like your prospective customers are only concerned about price and getting the “best deal”. Why don’t they see the value you provide?

If you want to stand out online and attract more of your perfect partners (AKA your dream customers), you need branding, copy, and design that will help you win businessregardless of how much you are charging.


Do wedding shows suck the life (and money) out of you?

The investment of time and money involved in wedding fairs and advertising is a tad bit S C A R Y. You know what I’m talkin’ about, right? You’ve been at the wedding show that is a total waste of your resources…

Let’s be realit’s hard to know which opportunities will help you make money and which are a waste of your time. You need an outreach strategy to help you stay focused on the marketing activities and partnerships that will deliver the most bang for your hard-earned-buck.


Do you feel frustrated, stressed, and lost in your business?

There’s nothing worse than fighting your business battles alone. Your friends, family and partner don’t really get it and might even say “helpful” things like “Maybe you should get a job”, which you and I know is the WORST thing they could possibly say, amiright?

You desperately need support and accountability from people who have been there and know exactly how you feel. You need a community of the most creative wedding business owners who are dealing with similar challenges and overcoming obstacles daily, just like you.


Is your sales funnel f**ked?

You dedicate hours each day to posting, sharing, commenting, liking gorgeous wedding photos on Instagram and Pinterest, but where’s the ROI?

You’re trying to “get out there”, drive traffic to your website, and convert your web visitors into paying clients (cha-ching!), BUT no one’s showing up to the party. And no one is giving you money. You need a sales funnel that works like a machine.

christie osborne

“Heidi is the Marie Forleo of the wedding world. She’s real. She’s smart. And she wants to make this industry a better and stronger place to do business.”


Christie Osborne

Mountainside Bride & Mountainside Media

It’s time to walk the aisle, face your biggest obstacles head on and FINAAALLLLY see the business results you’ve been working so hard to achieve…

rossround new

Like Ross Dean, a wedding photographer in the UK, who worked with Heidi to define his ideal client and figure out exactly how to attract them in droves. This step-by-step process transformed Ross’ marketing messaging, branding, and content strategy, which led to an increased flow of dream clients for Ross. Win-win.

Ross Dean

Like Esme Krahn, a wedding planner, who followed my “How To Plan A Styled Shoot That Will Help You Get Published On Wedding Blogs” course (lengthy name, right?) and made a gorgeous guest appearance on the Ruffled Blog. Check it out below!


You’re SO good at what you do—but you need help with this one thing…

You adore your work—like, want to marry itbut lately you’ve wondered if it’s worth it.

I mean, you started your business to make a difference, to help brides and grooms, and to live a creative life. When you started your business, it wasn’t about the dolla dolla bills.

You started your business because of your don’t vomit when I use this word, k? your P A S S I O N.

After a few months (or even years) of struggling, you feel like your passion and your income are at an all time low. And you need to pay the bills.

You need results, like NOW.

You need to double your income, THIS month, not next.

You need a marketing blueprint and smart systems to help you:

  • operate like a pro
  • boost your bottom line
  • and fall back in lust with your work

You know change is possible. That’s why you’re here.

Introducing THE WEDDING BUSINESS COLLECTIVE, a club for talented business owners who are killing it on the creative front but struggling with business strategy and marketing.

The Collective membership includes…

Access to your wedding business coach & sidekick, Heidi Thompson, 7 days/week (seriously, you can ask Heidi your most pressing questions, in our exclusive FB group)

Unlimited access to the most up-to-date and proven business & online marketing courses, designed specifically for wedding business owners

Unlimited access to a supportive community of creative wedding professionals

The blueprint you need to help you double your business

This isn’t one of those one-click-and-presto-you’re-a-millionaire sort of memberships.

Because I can’t make you a millionaire—but I can help you simplify online marketing, book more clients, and make more money.

Clare Tam Im

“My bookings this year have doubled, which is amazing considering that I wasn’t even able to market as much because I was on maternity leave.”


Clare Tam-Im

Clare Tam-Im Photography


clare tam-im photography

O-M-G, you’d feel like the Beyonce of the wedding world if you had all this…


A blueprint. For real. Something as simple as waking up every single morning with a plan–to help you book more clients–would allow you to stop feeling overwhelmed, frustrated, and distracted by shiny objects. You’d be able to focus on the 20% of tactics that help you get 80% results and more bling for less cha-ching.


A (private) club. Imagine having access to one of the most supportive communities for wedding business owners. It’s a group of creative entrepreneurs, like yourself, who are eager to answer all of your questions, cheer you on, and share best practices and tips with you. You’d have all the answers you could ever need. Well, almost. Did I mention that I’m in this club answering questions and providing guidance, daily?


The crème de la crème marketing & business courses.

What if you could…

  • Follow a step by step formula for attracting and booking more clients
  • Plan a styled shoot so that it will get published and bring you ideal clients.
  • Create systems that streamline and simplify your business so you don’t feel overwhelmed and want to pull your hair out.
  • Price for profit instead of just pricing based on what everyone else is doing.
  • Get featured by journalists in your favorite wedding publications.
  • Create a sales process that is much more genuine, simple and easy – that means you’ll no longer feel like a used car salesman.
  • Develop a clear picture of who your ideal client is, what they need and where to find them, so that you can focus on attracting them (and only them).
So what’s the secret to doubling your income?


I had a feeling you would ask.

After working with over 2,000 wedding business owners over the past 5 years and running my own wedding business in the UK, I’ve learned a thing or two about what works and what doesn’t work.

While running The Alternative Wedding Fair in London I saw incredibly talented and creative wedding professionals making nowhere near as much money as they deserved.

You can have all the talent in the world but if you aren’t able to market yourself, you’ll be stuck scraping by making just enough money and stressing about where your next client is coming from.


Every business owner needs something old, something new, something borrowed, and something blue.

(Well, I’ve got something blue for you…)

Double your income with a blueprint that works.

You’re probably nailing the tactics—like posting on social media and showing up at wedding events—but you’re missing the overarching strategy, which is the blueprint for your business.

If you find yourself muttering to yourself, “I don’t understand why this isn’t working…”, you probably need a blueprint.

You would never hand someone a toolbox and ask them to build a house without a strategy or plan, right? You’re struggling because the tools—like blogging, updating your website, posting on social media, attending wedding shows, etc—are simply NOT enough.

Repeat. The tools are NOT enough.

The tools will not double your business and help you move the needle.

The blueprint will grow your business and make an impact.

The blueprint is your strategic plan, which is a MUST for any business.

Of course a blueprint is no magic pill.

You won’t be suddenly farting rainbows and riding unicorns. You will know what to do in order to attract and book more clients, but even then you’ll run into speed bumps along the way. And that’s where THE COLLECTIVE comes in…

THE WEDDING BUSINESS COLLECTIVE is a must for you if you want to:

  • Book more clients
  • Attract more eyeballs to your website
  • Turn your conversations into sales
  • Make more money in your business
  • Stop pulling your hair out because nothing seems to be working

val geisler

“Just like every bride needs her Maid of Honor to lean on as she plans her wedding, every bridal professional needs Heidi to lean on as they build their business.”


Val Geisler

Client Experience & Systems Strategist


THE WEDDING BUSINESS COLLECTIVE is basically everything you need to build your wedding business in one place.

Take a peek inside!



Want to borrow my brain? You can! Join me live on these monthly mastermind calls where I’ll answer any and all of your questions. These calls are no holds barred, you can ask anything at all. All your questions, answered. Easy peasy.


I’ve included every training I’ve created for wedding professionals in THE WEDDING BUSINESS COLLECTIVE. Every. Single. One.

This library of trainings includes:

Book More Weddings Academy – My step-by-step system for attracting new leads and turning them into customers. I created Book More Weddings Academy to help awesome, talented wedding professionals just like you learn exactly how to attract the perfect people to your business and convert them into paying customers. You’ll also get bonuses to help make this even easier for you.

Expert Masterclasses  – Each of these masterclasses is a deep dive into how to do something specific, many with guest experts. You’ll learn a proven system to generate more sales from your consultations, how to deal with self doubt, how to price for profit & how to create systems to streamline your business just to name a few.

How To Book More Weddings At Wedding Fairs – An in depth training on how to make the most of wedding fairs and book more weddings. You don’t go into your next wedding fair leaving things to chance. You’ll have a strategy for before, during and after the fair.

Your Most Productive Week Ever – A series of 3 trainings that will help you have your most productive week ever. I know you’re busy and that’s exactly why I created this training series. You can be less busy and yet more productive – I’ll show you how.

Wedding Business Profits – How to build multiple streams of income in your business so that you can start making more money without working more hours. Working one on one with clients is not the only way you can earn money in your wedding business. You have more options than you know.




Meet like-minded wedding professionals from all over the world who want to grow their businesses while creating more freedom for themselves. It is said that you are a product of the people you spend time with, so why not spend time with people just like you who want to grow their businesses and succeed?

You’ll get access to community of other wedding professionals just like you to collaborate with, learn from, support & get support from. They’ll also help keep you accountable and give you feedback when you need it and be real with you. Of course I’ll be in the community as well to support you when you need it.

Your brain is pretty magnificent but imagine taking that and multiplying it by the collective insight, wisdom & support of all of the other members who are working toward the same things as you. Amazing things happen when you put that kind of brainpower together.


Each month, I go through a member’s website on video and suggest changes & tweaks that everyone can learn from. One member implemented the changes I suggested and saw an almost immediate increase in her traffic & sales.




You know that feeling you get when you first start working on something new? You feel like you could stay up all night running purely on the excitement and motivation you have. A few weeks go by and you’re ready to give up or just put it aside and work on something new thus starting this whole cycle over again. With an accountability partner, that won’t be an option.

I’ll help you pair up with a partner who does something very similar to what you do and is in a similar stage of business. Together you can share ideas, support one another, make sure you both stay on track and don’t fall off the wagon and who knows, maybe you’ll meet your business BFF.


Sometimes you need a quick fix and I’ve got just the thing for you. Get bite-sized training, tips and tactics that you can implement for quick results in your business. I know you’re busy and you’ll feel awesome that you accomplished something in a super short amount of time.




This is only the beginning. I’ll be creating new trainings that specifically address what you and the other members need. Just like your business, the training library is going to grow and grow and grow some more.

WARNING: Once you join THE COLLECTIVE and do the work, you’ll be so busy with new clients, you might need to hire an assistant or two. But don’t worry, I can help you with that too.

beth paton

“Since implementing Heidi’s advice, views of my online shop have improved dramatically since this time last year, and I’ve been able to get a guest blog post published on Under the Vintage Veil.


Heidi doesn’t do miracle cure-all solutions, but instead gives sensible advice for both short-term practical improvements and long-term business strategies.”


Beth Paton

Madame B’s Boutique


madame b's boutique

Ummm have we met yet?

In case we haven’t met, helllllo!


Consider me your wedding business coach, marketing strategist, and sidekick inside THE WEDDING BUSINESS COLLECTIVE.

I’ve also been called a science junkie, political geek, old school gamer (think Nintendo), and beer con·nois·seur (okay, okay—maybe I gave myself that title). I don’t take myself too seriously and neither should you.

I’ve worked with kickass wedding professionals like you for over 5 years now and I know that for most wedding professionals, their level of income does not come near to their level of expertise, talent and passion and that’s what I’m working to change.




Here’s a random love story for you…I met my husband when I was 12 on Napster, traveled to England to stay with him while I was in college, and eventually married him. He’s cool because he likes to laugh as much as I do.


I recently landed in sunny San Diego after 6 years living and loving life in the UK, but at my core, I’m a Detroit girl. It has a spirit that just won’t quit…and even when the world gives up on it, Detroit won’t give up on itself. I suppose that’s why I always root for the underdog.


I’ll confess—I give a damn about every single person on my “list” and in the wedding community at large. I want you to reach the results you desire, regardless of if you work with me or not.

Join THE COLLECTIVE today for just $57/month!


That’s only $1.83 per day! You and I both know you’re spending more than that on things that don’t feed your business and pay you back like lattes from Starbucks, cable TV or that gym membership that you never use but you’ve been meaning to make use of.


It gets even better. If you join now you’ll be “grandfathered” into the membership at this price, which means you’ll never have to pay a dollar more. Even when I raise the membership rate. And you’ll get a 15 minute jump start call with me where I’ll help you get into fast action to start getting results!

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Your FAQs answered

You’ve got questions, I’ve got answers for you. Just click the plus sign next to any of the questions below. Something else on your mind? Just drop me a quick email to and I’ll be sure to answer it for you.

Who is The Wedding Business Collective for?

The Wedding Business Collective is only for wedding professionals who want to grow and want to have a network of their peers to help & support them. Catty overly-competitive types need not apply.

I’m pretty busy. Will I have time for this?

I know you’re busy and that’s why I’ve included Your Most Productive Week Ever in The Wedding Business Collective. Once you implement what you learn in Your Most Productive Week Ever you’ll have more control of your time so you can prioritize better. We all get the same 24 hours, it’s just a matter of how we manage them. We make time for the things that matter to us. How much does growing your business matter to you?

What if I don't like it?

If you realize that The Wedding Business Collective isn’t for you or you want to leave for any reason, you’re able to cancel at any time with 1 click. Easy peasy.

Will I get one-on-one attention?

You bet! As with everything in life, you get out what you put in and if you want personal attention, you’ll want to show up to the Live Mastermind Calls and be active in the community. This is a community and it exists to support its members so if you need help – just ask! I spend a LOT of time in the community answering questions and providing feedback. All you have to do is ask!

Won’t some of the members be my competitors?

It’s highly unlikely that someone who does what you do & targets your ideal client in your specific location will be in the group as well but even if they are, that doesn’t mean you can’t learn from one another. In business I say that I don’t have competitors, I have business BFFs. We all bring different approaches and offers to our businesses and that sets us apart from one another. We may all serve wedding professionals but there isn’t just one type of wedding professional.

In my experience, the benefits of making friends and allies in business far outweigh any drawbacks. There is a lot of business to go around so you do your thing, they’ll do theirs and you can help each other in the process. Doesn’t that sound like a much better way to work?

How will you decide what to add to The Collective?

The same way I decided to create The Collective to begin with, I’ll listen to you. As a member I’ll be listening to what you have to say about The Collective and what you’d like to see added. I’ll also be asking you about what you need directly. The members of The Collective will have a direct influence on what gets added.

Join THE COLLECTIVE today for just $57/month!


That’s only $1.83 per day! You and I both know you’re spending more than that on things that don’t feed your business and pay you back like lattes from Starbucks, cable TV or that gym membership that you never use but you’ve been meaning to make use of.


It gets even better. If you join now you’ll be “grandfathered” into the membership at this price, which means you’ll never have to pay a dollar more. Even when I raise the membership rate. And you’ll get a 15 minute jump start call with me where I’ll help you get into fast action to start getting results!

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Lucky me – I attract the most brilliant creatives in the industry. Wanna meet them?

michelle greyeyes

“Heidi’s advice was absolutely brilliant – and she made me look at my client base in a different manner. I did what she said and presto I had 5 enquiries within a week!

I would DEFINITELY recommend her services to my suppliers, my friends in the wedding industry and any future acquaintances who are struggling in the wedding industry.

What you have to know about Heidi is like I said she is a REAL person, is very approachable and has some terrific ideas about business. It is so comforting knowing someone like Heidi is just an email away if you hit a stumbling block.”

Michelle Greyeyes
Michelle G

“Heidi is always looking for ways to address big and real struggles that wedding professionals have as business owners and entrepreneurs. I’ve already recommended Heidi to my peers who need to revamp their website, start blogging, and acquire more marketing skills to take their business to a new level.

Heidi breaks down things very easily with examples that are simple to follow. I am personally grateful for everything I have learned and implemented. My website looks much better and I am reaching my ideal clients. They are also willing to pay what I am worth!”

Esme Krahn
Bodamaestra Wedding Planning

Esme Krahn

sabrina round

“Heidi has created a wonderful community of serious business owners in the wedding industry. Her knowledge and experience in the wedding industry allows you to easily identify the weaknesses and challenges of her clients and she can get them on the right track. Work with Heidi if you need to boost your wedding business, she will provide a solution to your problems.”

Sabrina Cadini
La Dolce Idea Weddings & Soirees

“Let me introduce you to Heidi, she’s really annoying to people that are comfortable with the status quo and don’t want to change the world.

Heidi is authentically speaking into a space that no one else is. The conversations she’s having are important and are shaping not just the weddings of today, but the marriages of tomorrow. By encouraging the wedding industry of today to provide services and products that matter, weddings today are celebrating marriage, not just wedding tradition, and as a result, Heidi is affecting change worldwide by leading the industry to a better place where wedding business owners are running profitable and sustainable businesses, and those business’ clients are having better weddings.

Heidi talks a lot. Seriously though, Heidi asks a lot of questions, so if you don’t like critical thinkers, or conversations in general, you should probably steer well clear of Heidi. However, if you like people, you’ll like Heidi :)”

Josh Withers
Married By Josh

josh round

annette round

“As a self-proclaimed marketing geek Heidi’s knowledge goes far beyond the wedding and events industry.  Equipped with an understanding of the various moving parts related to running a business, Heidi brings to the table an intelligent and comprehensive approach to addressing business challenges. And she does it all with great wit and a sense of humor.”

Annette Stepanian
Attorney for Creatives

“I have taken courses from other people who work with wedding professionals, but I definitely preferred Heidi’s. Those people have an approach that is a bit more “salesman” and too traditional for me. I’m sure many of their techniques have gotten lots of others where they want to be, but I never really felt good about many of their suggestions.

With the things I’ve learned from Heidi, I feel better about the direction I can take my business. She deals with a lot more facets of business as well as more positive methods of growth, like passive income streams and adding other services.

I have already recommended Heidi to my cousin who is a part-time wedding photographer who wants to get more work and quit her job so she can stay home with her sons as well as other wedding professionals I’ve met who want to grow their businesses.

The best thing about working with Heidi is how flexible she is and how much she wants to know about her readers and clients so she can help them in the best way possible. I think that’s why I get so more out of what Heidi does than other businesses catering to wedding professionals, she caters to the needs of her audience and what they need now. She is super responsive, too!”

Ashleigh Pritchard
Charm Cat Stationery & Design

ashleigh round

Join THE COLLECTIVE today for just $57/month!


That’s only $1.83 per day! You and I both know you’re spending more than that on things that don’t feed your business and pay you back like lattes from Starbucks, cable TV or that gym membership that you never use but you’ve been meaning to make use of.


It gets even better. If you join now you’ll be “grandfathered” into the membership at this price, which means you’ll never have to pay a dollar more. Even when I raise the membership rate. And you’ll get a 15 minute jump start call with me where I’ll help you get into fast action to start getting results!

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